Hello my name is Rob Mobberley. Thank you for taking the time to visit my site.
I am here because I am passionate about helping small business owners to overcome that feeling of being stuck in glaring headlights when it comes to their internet marketing.
You know the feeling; you know you need to get to the other side to use the power of online marketing to grow your business. But you are stuck not knowing which way to turn, not knowing what to do first or next. You are totally unsure about which tools you need that will not only get you going, but last the course through your internet marketing and business journey.
I know what it is like, I’ve been there. Back in 2003 I started my first business and jumped in right at the deep end with an online business, whilst still working my day job. I had never sold anything online before, I had never created my own website or done any email marketing.
But I knew it was going to be a big part of the future and I had jump into that glare and figure my way through.
I was fortunate in that my day job was in marketing. So that also allowed me research this new online world for both mine and my employers benefit. But if like most, you don’t have that luxury. It was still however all new to me. I had to learn from scratch at the same time as getting my business off the ground.
With 4am starts becoming a common theme, I soon discovered that there was a significant power in combining what I knew about marketing, with the new internet tools and possibilities that were emerging.
That’s why I am here to help you discover and put into practice:
- how to get your business online and be found using social media, content marketing and marketing automation
- online tools you can use to promote and grow your business and at the same time save you time and money
- tricks and tips that some of the world’s best marketing professionals use to help them market their businesses and that will help put your internet marketing ahead of your competitors
- how you can regularly communicate with your customers and prospects online and keep the relationship going, so you are not forgotten when it is time for them to buy your product/service
- regularly promote offers to your customers online and generate more income
- how to easily and inexpensively keep track of what your competitors are doing online
- how to use the internet to generate more leads for your business and turn these leads into paying customers.
I built my first business into a six figure turnover in just a few short years and that was before the internet got really big. I then began to get approaches from friends, family, colleagues and even suppliers for help with getting and growing their businesses online.
I quickly discovered that I really enjoyed being able to share my knowledge and experience with them and put my passion for internet marketing to even greater use and benefit to help others.
It hasn’t always been easy. Yes there have been times when things haven’t gone the way expected them to. I recall even before the time when the terms “inbound marketing” or “content marketing” were thought of, that I realised the more relevant content I put on the website, the more opportunity the search engines would have to discover our pages. And thus the more potential customers would find us.
I did all the calculations on how often and how much content was needed and went out and purchased a subscription to one of the newly emerging services to create and post this new content on a daily basis.
At the time it cost me a small fortune but I knew this was the way to go. And it worked! It drove masses more traffic to my website. What I had not factored in enough, was the type of traffic. They were just browsers and not buyers.
Even though I had estimated they would convert at a rate of less than half of my then average conversion rate, which would have been enough to make the project very successful, I was not prepared for a conversion of only 1/10th the norm.
That was a painful lesson that cost me thousands. But one I very quickly learned from and was able to use for the benefit of you and others.
It is lessons like this that I am here to help you avoid. I wake up every morning fired by the knowledge that I am helping others grow and develop their businesses using the power of the internet and online marketing.
I am also in the privileged position where I can keep up to date with the very latest developments, tools and tactics in the internet marketing world on a daily basis. And through constantly testing and trialing, bring the very best and trusted tools and tactics to the benefit of your business.
I now want to help you on your journey to using the power of the internet and online marketing to grow your business.